My last night away after a year trotting around the globe is one that I’ll remember for years to come. Sat in a bar on a beautiful Thai beach with Heather and Jamie, my two best friends from my trip, I gazed up at the big screen and watched my beloved Spurs take on Money City. The penultimate match of the season, it was a huge game for both teams, the outcome would decide which team took 4th place in the Premier League, and more importantly, that coveted Champions League spot! I cheered in delight as Crouch headed the ball past the keeper; Tottenham had done it!
Fast forward 6 months and several thousand miles and Jamie and I are sat in a somewhat less glamorous bar, ready to watch the mighty Yids take on the even mightier Inter Milan! Nervous, but excited I prayed that Armageddon wouldn’t occur at the San Siro, and that Spurs, the underdogs, would hold their own.
I’ve always been a fan of the underdog, or in business terms, the challenger brand. Throughout my career I have always preferred to work for the smaller, less known companies, than a large, global corporation. I have always held the belief, and I still do, that smaller companies push you harder, teach you faster and accelerate your career more than their larger counterparts. I believe that challenger brands care more about their clients and will always go the extra mile to get results.
Take Chemistry, we are David facing a world of Goliaths, up against the likes of McKinsey, Hayes etc. Like Goliath, I think our global counterparts often underestimate what we can do; more fool them! We might be small in size, but we know our stuff. We use our size to our advantage, it means we can out-pace the competition and we can react to change much quicker than our bigger rivals. We understand what it’s like to be a challenger brand so our smaller, local clients know that they are just as important to us as our huge, global ones. We love all our clients and that shows in everything that we do!
At half time, 4-0 down I was ready to leave; I couldn’t bear to watch the crucifixion of my adored team at the hands of the European Champions any longer. The best I could hope for was damage limitation. But in the 52nd minute, like a bat out of hell, Gareth Bale came tearing down the left wing to slot the ball home. Inspired by his attack, the rest of the team suddenly pulled together and the match became a whole different ball game. Inter, who were convinced they had it in the bag and had brushed us off like we were nothing, couldn’t handle the change of pace, didn’t know how to react now that they were no longer in control. The wonderful Bale seized the opportunity and scored two more stunners! Result! I don’t think Inter will be so quick to dismiss us when they take their trip to White Hart Lane now!
We may not have won on the night, but the way we fought back and kept our heads against the giants made me proud to be a Spurs fan, just like I am proud to be a part of Chemistry. I believe that while small, Chemistry has strength & courage that none of our big competitors can match. And I believe that like Gareth Bale, Chemistry and all those challenger brands out there are ones to watch.
Cheers